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White Rabbit Vegan and gluten free pizza review.

Hey guys, so i’m really excited to write this review. As you can see by the title it’s for the vegan pizza that Sainsbury’s announced they were launching. Sainsbury’s this year has started to release an amazing home brand range of vegan and free from products as well as stocking other brands such as pudology, violife and the coconut collaborative. They also announced about a month a go that they would be releasing a vegan and gluten free pizza! The pizza is by a brand called The white Rabbit. I was really excited when I saw the Smokin’ vegan pizza in there on Thursday and decided to grab it and see what I thought.

The pizza is topped with Olives and peppers (I was very naughty as i’m not able to eat peppers at the moment…but I won’t tell if you don’t) and is subtly smoked.

 

So first thing I did was check all the ingredients. I was really impressed with how allergen aware they were, in fact they avoided all of the main allergens. The cheese isn’t made with soy but with rice, Rice “cheeses” are some of my favourites next to coconut as they make a really creamy substitute. They also didn’t add sugar or citric acid but instead opted for carob gum. They use Psyllium husk as an egg replacer which I love as I also use it as an egg replacer in pizza too and it’s a really healthy alternative! All ingredients considered as a pizza that is available in a supermarket I was pleasantly surprised that it hadn’t been bulked out with lots of hidden nasties!

I was really excited to get it home but decided to wait until the Friday to have it (yay pizza weekend treat!!). Now I feel that as a review you need to know the good and bad points, and this is just a minor discrepancy but in the time it took me to get from the shop to my house (takes approximately 8 minutes) the pizza crust had broken in several places. I do love a thin and crispy pizza but It was also slightly annoying how it had broken both quite far in and on the crust (see photo’s below). This obviously this was my own fault as I should have taken more precautions when carrying it and I will in future, but I felt it was worth noting here so you guys can make sure you do! I also noticed how fragile the pizza was when I was transferring it onto the pizza tray. The pizza base is quite thin and so just make sure to be really careful when moving it about.

When it came to popping my pizza in the oven I made sure to follow their instructions perfectly, although instead of adding olive oil I added avocado oil as it’s my favourite treat. The cooking instructions said 7-10 minutes, so I checked the pizza after 10 minutes as instructed but the “cheese” didn’t look like it had melted at all, so I decided to leave it in there for another few minutes, i’m really glad I did as the cheese melted a lot more and looked absolutely perfect.

 

Cutting into my first slice of pizza I was really excited to hear the crispy crust. Of course the plus to having a thin and delicate pizza is how deliciously crispy it becomes when it bakes and as you cut into it towards the center of the pizza the base was softer. This for me is the perfect pizza slice. Crispy outer softer gooey inner!

taking my first bite I was really in love with the flavour the vegetables gave to the softness of the cheese. The “cheese” is very creamy, I wouldn’t say it blasts you with flavour as it is very mild and delicate tasting, but you get this slight tang from the olives and sweetness from the peppers mixed in with creamy cheesy goodness which makes for very happy taste buds! I didn’t get much from any of the herbs or seasoning they used and I was a little disappointed that I couldn’t really taste any smokey flavouring, I know it stated “subtle smoke flavour” but it was barely coming through at all. I could pick up on a little something else but couldn’t place my finger (or in this case tongue) on it. I think in future when buying this pizza I will definitely be adding a little something extra to mine..perhaps some Marjoram and some extra oregano!

Now I’m not sure if you have ever noticed that flavour tends to comes out more as food cools, so to give this pizza a fair review I decided to eat some cold and some hot/warm and It was just like I had suspected, once this pizza had cooled down you could taste the smokey flavour a lot more. It was still subtle but it was definitely more apparent, you could also taste more of their seasoning and it almost tasted like a different pizza, of course it wasn’t and you still had the creamy “cheese” and sweetness and tang from the olives and peppers, only there was a lot more emphasis on all of the different flavours,

I would say the pizza base doesn’t have much flavour, however I would definitely say that out of all the gluten free pizza’s i’ve tried this base is definitely in my top 2! in fact this may be joint first with Zizzi’s. If you don’t eat gluten free on a regular basis then you won’t know how many pizza places get it so wrong! Believe me when say I’ve had my fair share of bad pizza bases, I’ve had pizza bases that taste like cardboard or are really rubbery, others that taste okay when warm but as soon as they’re cold you may as well say RIP to your teeth! (and that means no pizza left for the next day…I know! a total nightmare!) I’ve had lots of pizza places burn their thin gluten free pizza bases which means they’re also a tooth ache when trying to eat them warm! (ouch!) So whilst I did make a note and was a little unhappy with how fragile the pizza was unbaked, when baked this base was absolutely fantastic! it didn’t have a whole bunch of flavour, (but then do a lot of pizza bases?) but it definitely ranked right at the top of my pizza base list!

In evaluation I would 100% recommend this pizza to anyone vegan or not! at £5 a pizza it can be deemed as pricier than none vegan/gluten free pizza’s, however I would definitely say it is the best competitor for pizza restaurants as well as other pizzas like this on the market and at the price it is a lot better value! I am very impressed with how allergen aware White Rabbit have been whilst creating this which has made it suitable for a much larger audience. The cheese is okay warm but even more delicious once it is cooler! The toppings couldn’t be more perfect I really feel they thought out the flavours perfectly for this pizza! I would say my main criticism is that for me personally there isn’t a great deal of seasoning that comes through when the pizza is warm. I definitely will buy this again though, but I’ll be adding lots more herbs to mine!

The pizza definitely tastes and feels like it’s come straight out of an Italian Restaurant and I’m delighted that Sainsbury’s made this move towards free from and allergen food and i’m thoroughly impressed. Well done Sainsbury’s! This pizza is miss bunny approved! <3

 

 

4 Comments

  1. Omg yassssssssssddss

  2. I’m really surprised at your review. I’ve just tried this tonight and could only force down two mouthfuls before I binned it. Admittedly I’m not used to gluten free stuff; I bought it because I’m vegan but I really found it inedible. The base was like a tasteless scone which was massively oversalted. I could forgive that if the toppings were good but it was utterly tasteless. I’m always excited to see new vegan options and I try to do all I can to encourage them but honestly this gives vegan food a bad name. We can do so much better.

    • missbunny

      23rd December 2017 at 7:25 pm

      I really enjoyed it, it definitely wasn’t as good as some others out there! and perhaps you shouldn’t have to wait for the pizza to cool down, however when you did it was pretty tasty as the flavours came out more!
      I think i personally preferred it over other pizza’s such as the zizzi’s pizza! I have seen a lot of people since slate this, but i really liked it!

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